Dairy Queen

Dairy Queen is an American chain of soft serve ice cream and fast food restaurants owned by International Dairy Queen, Inc. which also owns Orange Julius, and formerly owned Karmelkorn and Golden Skillet Fried Chicken. Its corporate offices are in Bloomington, Minnesota

This Case Study is for One location in NC.

Challenge

To avoid over-targeting existing visitors with discounts.

Solution

We developed a ticket-building campaign designed to increase the spend in a single visit.

Results

We’ve achieved a Redemption Rate (RR) of 0.50%, which generated new sales of $13k. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

“I have always believed that using the internet offers a lot of potential for promoting my business and gaining new customers.

This is my 4th year with you, and I run pleased with the service you have offered to me and my business.”